Digital Marketing / Promoting / Online Marketing are amongst the most used terms of the industry today. However, it is sadly just a couple of jargon for most of people who hear it and employ it to convey their view. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is one. That is what Online marketing may be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is yes. Digital / Internet marketing is often a wider concept as compared to social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing except social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every site owner as it aids you stand out among the sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy these people so as aid keep reminding them concerning their visit to price of running.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a big digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771